Who We Are

We're a team of coaches, athletes and nutritionists working behind the scenes to get you at the top of your game.

Pillar is paving the way for the next generation of athletes who want to train smart and reach new heights.

The Story

Pillar started back in 2017 when our founder, Dan Wakerley, was training for the Étape du Tour race. Like so many amateur athletes, Dan was keen to improve, but his schedule was unpredictable and unaccommodating.

Other training plans he found online were static and one-size-fits-all, relying on the athlete to make every session without fail.

Dan's vision was a solution that was tailored, intelligent and flexible at its core; a solution that was able to adapt to an athlete's changing circumstances, whether it be their performance condition or their availability for training. 

The Mission

Dan put together a team to build Pillar: an app designed to maximise benefits for athletes no matter the resources they have available.

We're building Pillar with proven and reliable training strategies at its core - to support you in improving and maintaining your performance. Training right, eating right and ensuring optimal rest and recovery.



The Expertise

Behind the scenes, we are a team of coaches, nutritionists and athletes, working together to build an AI training companion. We're all dedicated to making effective training simple and accessible.

The Future

Pillar is the future of human performance coaching
Nutrition

Inspiring athletes everywhere

We are a team of endurance sport fanatics - ranging from world-class fitness experts to amateur athletes. We built Pillar to help give everyone the ability to reach their own fitness and performance goals.

Pav Bryan

Pav is one of Pillar's main advisors. He has a lifetime of coaching experience and over a decade within the cycling industry; from personalised coaching to the individual to changing the way we look at an athletes' mental fitness.

Ben Cross

Ben has a significant number of years experience in the product and customer experience domain across big brands and startups. He is a keen endurance athlete and enjoys a variety of outdoor pursuits.

Steuart Brown

Steuart is a veteran triathlete.

Matilda Donnachie

Matilda is our community manager. She oversees Pillar's online clubs and groups, ensuring that Pillar is not only a great training companion but a budding community. She is a decorated rower and enthusiastic cyclist.

Josh Carter

Josh is Pillar's sports product manager, making sure the app is a valuable and accurate training companion. He has a master's degree in sports science, which focused mainly on physiology and biomechanics. He's interested in all things sports tech such as combining machine learning analysis with performance training.


Yassir Arafat

Ben has a significant number of years experience in the product and customer experience domain across big brands and startups. He is a keen endurance athlete and enjoys a variety of outdoor pursuits.

Professor Graeme Close


Graeme is a former professional Rugby player and now a Professor of Human Physiology at Liverpool John Moores University. He is a Pillar advisor.

Professor James Morton

James is head of performance nutrition at Team Sky, as well as knowledge director at SiS Nutrition. He is a professor of sports metabolism and a Pillar advisor.

Prof James Morton

Prof James Morton

Join the Pillar community

Training can be lonely and difficult. That's why we brought together athletes from all around the world to help support each other. Our online Pillar community and offline events connect athletes and coaches.
Join the community today.